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What is Instagram TV and How Does it Work?

What is Insatagram TV?

Social media is an indispensable part of our lives, and Instagram is undoubtedly one of the most popular platforms. With millions of users from across the globe, Instagram has always been looking for ways to evolve and offer more to its users. In 2018, Instagram launched a new feature – Instagram TV (IGTV) – that took the platform to another level. But what exactly is IGTV, and how does it work? Let’s explore more in this blog post!

The meaning of Instagram TV

Instagram TV, or IGTV, is a standalone video app created by Instagram in June 2018. IGTV allows users to upload videos that are up to 60 minutes long, unlike traditional Instagram videos that can be only 60 seconds long. The platform is designed to work vertically, which means that users can create and watch videos in portrait orientation. It’s a dedicated space within Instagram where users can showcase and discover longer-form, more immersive video content.

How does an Instagram TV work?

IGTV is available both within the Instagram app and separately through the IGTV app. To use IGTV, you first need to download the IGTV app or open the IGTV section within the Instagram app. Then, you can create your own channel and start uploading your own videos. Users can follow other users and channels, and videos are displayed in a feed much like Instagram stories. However, unlike Instagram stories, IGTV videos are permanent, allowing users to discover them even long after they have been posted.

The three pillars of an Instagram TV

IGTV is built on three main pillars: mobile-first, simple, and high-quality. The first pillar means that the app is designed for mobile devices, and all videos are created to be viewed in vertical orientation on smartphones. The second pillar means that the app should be simple to use for both creators and viewers, and should not require extensive editing skills or equipment. The third pillar is all about high-quality content, which Instagram has always been known for. IGTV videos can be up to 4K resolution, which means that creators can display their content in the best possible quality.

Why we think you should invest in an Instagram TV

There are several reasons why you should invest in IGTV as a creator or a business. First and foremost, IGTV provides a unique opportunity for users to create longer-form content that can be more engaging and informative. It can help you showcase your products, services, or expertise in a more meaningful way. Second, since IGTV is a relatively new feature, there is an opportunity to stand out and be an early adopter of the platform. Third, IGTV can help you grow your followers and reach new audiences that you might not have been able to reach before.

In brief

In conclusion, Instagram TV is a new and exciting feature of Instagram that allows users to create and share longer-form video content. It’s a mobile-first, simple, and high-quality platform that can provide significant opportunities for creators and businesses. IGTV is easy to use, and anyone can create their own channel and start uploading videos right away. If you’re looking to stand out from the crowd and create more engaging content on Instagram, IGTV is definitely worth exploring.

Most frequently asked questions

Q : What is the maximum length of an IGTV video?
A : The maximum length of an IGTV video is 60 minutes long, but this is only available to verified accounts. Regular accounts can upload videos up to 10 minutes long.

Q : How do I create an IGTV channel?
A : To create an IGTV channel, you need to download the IGTV app or open the IGTV section within the Instagram app. Then, tap on “Create Channel,” and follow the steps to set up your channel.

Q : Can I share IGTV videos on other platforms?
A : Yes, you can share IGTV videos on other platforms by sharing the link to the video. You can also embed the video on your website or blog.